Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution

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Ressource 1Download: Chen and Petersen 2022 Consumers Cooperation with Sustainability Programs.pdf (1091.50 [Ko])
State: Public
Version: Final published version
License: CC BY 4.0
Serval ID
serval:BIB_E87EF31D495C
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
Journal
Journal of Macromarketing
Author(s)
Chen Ning, Petersen Francine Espinoza
ISSN
0276-1467
1552-6534
Publication state
Published
Issued date
18/07/2022
Pages
027614672211119
Language
english
Keywords
Marketing
URN
urn:nbn:ch:serval-BIB_E87EF31D495C8
OAI-PMH
oai:serval.unil.ch:BIB_E87EF31D495C
DOI
10.1177/02761467221111987
Web of science
000826674200001
Open Access
Yes
Create date
15/09/2022 10:37
Last modification date
16/09/2022 6:14
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