Consistency between Brand Elements: The Impact of Moderating Variables
Details
Serval ID
serval:BIB_D1D555723B32
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Consistency between Brand Elements: The Impact of Moderating Variables
Title of the conference
38th European Marketing Academy Conference Proceedings
Publisher
European Marketing Academy
Address
Nantes, France
Publication state
Published
Issued date
2009
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 16:57
Last modification date
20/08/2019 16:51