Consistency between Brand Elements: The Impact of Moderating Variables

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Serval ID
serval:BIB_D1D555723B32
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Consistency between Brand Elements: The Impact of Moderating Variables
Title of the conference
38th European Marketing Academy Conference Proceedings
Author(s)
Kocher B., Czellar S.
Publisher
European Marketing Academy
Address
Nantes, France
Publication state
Published
Issued date
2009
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 16:57
Last modification date
20/08/2019 16:51
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