Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
Details
Download: AdvGlobalMarketing 2017 Usunier Comparative Thick Description Beer experience.pdf (664.43 [Ko])
State: Public
Version: Final published version
License: Not specified
State: Public
Version: Final published version
License: Not specified
Serval ID
serval:BIB_CFD7073AA045
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
Title of the book
Advances in Global Marketing
Publisher
Springer International Publishing
ISBN
9783319613840
9783319613857
9783319613857
Publication state
Published
Issued date
2018
Peer-reviewed
Oui
Pages
189-212
Create date
19/03/2023 16:48
Last modification date
20/03/2023 8:14