Product Placement in Song Lyrics: Impact of Cognitive Load and Disclosure
Details
Serval ID
serval:BIB_C3EAEB827F54
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Product Placement in Song Lyrics: Impact of Cognitive Load and Disclosure
Title of the conference
39th European Marketing Academy Conference Proceedings
Publisher
European Marketing Academy
Address
Copenhagen, Denmark
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 15:54
Last modification date
20/08/2019 15:39