Product Placement in Song Lyrics: Impact of Cognitive Load and Disclosure

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Serval ID
serval:BIB_C3EAEB827F54
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Product Placement in Song Lyrics: Impact of Cognitive Load and Disclosure
Title of the conference
39th European Marketing Academy Conference Proceedings
Author(s)
Kocher B., Gould S. J.
Publisher
European Marketing Academy
Address
Copenhagen, Denmark
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 16:54
Last modification date
20/08/2019 16:39
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