Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious

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Serval ID
serval:BIB_C27230CB2B85
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious
Title of the conference
Proceedings of the 45th Annual EMAC Conference
Author(s)
Morhart F., Hofstetter R., Ramanathan S.
Publisher
European Marketing Academy
Address
Oslo, Norway
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_C27230CB2B85
Create date
09/10/2017 15:17
Last modification date
21/08/2019 5:17
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