Shaping the Functional Significance of Loyalty Rewards and Its Effects on Self-Determined Customer Motivation

Details

Serval ID
serval:BIB_BA545D6FDC32
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Shaping the Functional Significance of Loyalty Rewards and Its Effects on Self-Determined Customer Motivation
Title of the conference
American Marketing Association Winter Educators' Conference
Author(s)
Herzog W., Morhart F. M., Reinecke S.
Address
San Diego, California
ISBN
0-87757-324-7
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Volume
18
Pages
312-313
Language
english
Create date
09/09/2009 21:53
Last modification date
20/08/2019 15:28
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