Making sense of free associations with PURPLE -A new coding scheme testing French speakers in three countries

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Download: Epicoco_etal(2021)_Supplemental_TableS3.pdf (59.44 [Ko])
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Serval ID
serval:BIB_B9812E007CB2
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Making sense of free associations with PURPLE -A new coding scheme testing French speakers in three countries
Title of the conference
Proceedings of the International Colour Association (AIC) Conference 2021
Author(s)
Epicoco Déborah, Mohr Christine, Uusküla Mari, Quiblier Michael, Bouyaed Meziane Maliha, Laurent Eric, Jonauskaite Domicele
Organization
International Colour Association (AIC)
ISBN
978-0-6484724-3-8
ISSN
2617-2429
Publication state
Published
Issued date
19/10/2021
Peer-reviewed
Oui
Pages
891-896
Language
english
Abstract
The colour category PURPLE is strangely heterogeneous, potentially due to the use of different cognates. We asked French speakers from Algeria, France, and Switzerland (n = 274) to produce up to three free associations with violet (basic term), pourpre, and lilas (non-basic terms). We counted 2,075 associations. We developed a coding scheme that i) covers nine major themes, and ii) shows high inter-rater reliability. Overall, the themes colour terms and natural elements and objects were most prominent showing that participants provided closely related associations. Finally, violet triggered more diverse semantic associations than pourpre or lilas. This was true for all countries. It seems that the basic term PURPLE carries more diverse associations and connotations than the non-basic terms.
Keywords
colour psychology, basic colour terms, purple, semantic network models, cross-cultural
Open Access
Yes
Funding(s)
Swiss National Science Foundation / Careers / P0LAP1_175055
Swiss National Science Foundation / Projects / 100014_182138
Create date
20/10/2021 12:42
Last modification date
23/10/2021 5:38
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