Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality

Details

Serval ID
serval:BIB_B4F3B3D08DA7
Type
Book:A book with an explicit publisher.
Collection
Publications
Title
Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality
Publisher
Ashgate
Address of publication
UK
ISBN
978-1-4094-6755-7
Publication state
Published
Issued date
01/2014
Editor
Usunier J-C., Stolz J.
Series
AHRC/ESRC Religion and Society Series
Language
english
Number of pages
276
Abstract
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
Create date
25/02/2014 16:13
Last modification date
21/08/2019 6:11
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