Further considerations on the relevance of country-of-origin research

Details

Serval ID
serval:BIB_B436E632CF61
Type
Article: article from journal or magazin.
Collection
Publications
Title
Further considerations on the relevance of country-of-origin research
Journal
European Management Review
Author(s)
Usunier J.-C., Cestre G.
ISSN
1740-4754/08
Publication state
Published
Issued date
12/2008
Peer-reviewed
Oui
Volume
5
Number
4
Pages
271-274
Language
english
Abstract
This article is a reply to the paper by Josiassen and Harzing about the continued relevance of ountry-of-origin (COO) research in marketing (Forthcoming, EMR). It develops detailed and articulated responses to each of their arguments. Although sharing some of Josiassen and Harzing's views, this reply maintains that the case of COO research raises significant issues in terms of its relevance to marketing practice.
Keywords
country-of-origin, business research, consumer behavior, marketing, academia
Create date
08/01/2009 15:49
Last modification date
20/08/2019 16:22
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