Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Details

Serval ID
serval:BIB_A4F17BD957CE
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Journal
Journal of Public Policy and Marketing
Author(s)
Bublitz M.G., Escalas J.E., Peracchio L.A., Furchheim P., Landgreth Grau S., Hamby A., Kay M., Mulder M., Scott A.
ISSN
0743-9156
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Volume
35
Number
2
Pages
237-248
Language
english
Abstract
This paper provides a framework to guide the construction of transformative stories by Social Impact Organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. In this transformative story construction framework, we outline how SIOs can assemble and craft authentic and effective stories that convey an SIO's impact, engage audiences, and call those audiences to action as well as develop and manage a portfolio of such stories. The framework also puts forth recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the paper outlines questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power transform.
Keywords
Narrative Processing, Metanarrative, Storytelling, Social Marketing, Nonprofit Marketing, Social Change, Transformative Consumer Research
Web of science
Create date
21/07/2016 13:34
Last modification date
20/08/2019 16:10
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