Researching luxury consumption in a global and digital age

Details

Serval ID
serval:BIB_7B51030BB295
Type
A part of a book
Publication sub-type
Preface
Collection
Publications
Institution
Title
Researching luxury consumption in a global and digital age
Title of the book
Research handbook on luxury branding
Author(s)
Czellar Sandor, Dubois David, Laurent Gilles
Publisher
Edward Elgar
Publication state
Published
Issued date
2020
Language
english
Keywords
luxury, branding, consumers, marketing
Create date
09/09/2020 21:20
Last modification date
10/09/2020 5:22
Usage data