Do I Really Have to Prove Who I Am? the Impact of Identity Denial and Targeted Ads

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Serval ID
serval:BIB_753E4D9430DF
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Abstract (Abstract): shot summary in a article that contain essentials elements presented during a scientific conference, lecture or from a poster.
Collection
Publications
Institution
Production externe
Title
Do I Really Have to Prove Who I Am? the Impact of Identity Denial and Targeted Ads
Title of the conference
NA - Advances in Consumer Research
Author(s)
Kocher B., Luna D.
Organization
Association for Consumer Research
Address
Duluth, MN
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Editor
Dahl D. W. , Johar G. V. , van Osselaer S. M.J.
Volume
38
Pages
869-870
Language
english
Abstract
The purpose of this research is to assess consumers' reaction toward identity denial and targeted advertisements. More precisely, we assess the impact on perceived honesty of targeted vs. none targeted ads and magazines after respondents have suffered from an acceptance threat.
Create date
15/02/2013 15:54
Last modification date
20/08/2019 15:32
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