Perspectives on Responsible Marketing

Details

Serval ID
serval:BIB_667349C6E878
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Title
Perspectives on Responsible Marketing
Title of the book
Responsible Management Practices for the 21st Century
Author(s)
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B.
Publisher
Paris: Pearson
Publication state
Published
Issued date
06/2011
Editor
Palazzo G., Wentland M.
Pages
89-102
Language
english
Abstract
Corporations do not exist in a vacuum, they are embedded in a socio-political context. This context shapes our ideas about what managers within corporations and corporations within society do or should do.
The rise of a global world order at the threshold of the 21st century is transforming our society at high speed. Questions of business integrity and sustainability move center stage.
This book, written on the occasion of the HEC Lausanne centennial by some thirty professors, discusses various aspects of responsible management practices for the 21st century and provides some key insights for managers today and tomorrow.
Create date
29/10/2010 12:54
Last modification date
21/08/2019 6:17
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