An empirical comparison of the Stereotype Content Model and the Aaker Scale of brand personality in purchasing processes.

Details

Request a copyRequest a copy
Serval ID
serval:BIB_5D02A0B2B433
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
An empirical comparison of the Stereotype Content Model and the Aaker Scale of brand personality in purchasing processes.
Title of the conference
2010 American Marketing Association Summer Marketing Educators' Conference
Author(s)
Güse K., Ivens B., Krings F., Müller B.
Organization
American Marketing Association
Address
Boston, MA, USA
Publication state
Published
Issued date
2010
Peer-reviewed
Oui
Pages
60-61
OAI-PMH
oai:serval.unil.ch:BIB_5D02A0B2B433
Create date
26/10/2010 16:54
Last modification date
21/08/2019 6:12
Usage data