Consumers with Depleted Self-Control Choose Less Variety
Details
Serval ID
serval:BIB_5738CE54F7B4
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Consumers with Depleted Self-Control Choose Less Variety
Title of the conference
NA - Advances in Consumer Research Volume 43 (2015)
Publisher
Association for Consumer Research
Organization
Association for Consumer Research North American Conference, October 1-4, 2015
Address
New Orleans, USA
ISBN
978-0-915552-00-9
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Editor
Diehl K., Yoon C.
Volume
43
Pages
791-791
Language
english
Abstract
We provide evidence from three online studies that consumers whose self-control is depleted are less variety seeking than those whose self-control is not depleted. We theorize that this effect occurs because consumers with depleted self-control are less able to process the additional information typically associated with making more varied choices.
Publisher's website
Create date
03/07/2015 10:58
Last modification date
21/08/2019 5:14
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