A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure

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Serval ID
serval:BIB_4BF6FE2702B9
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure
Title of the conference
American Marketing Association Winter Educators' Conference
Author(s)
Smit W., Morhart F. M., Meehan S., Groux S.
Address
Austin, Texas
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_4BF6FE2702B9
Create date
21/02/2011 10:22
Last modification date
21/08/2019 5:12
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