Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry

Details

Serval ID
serval:BIB_4ACB90D3BDC0
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
Journal
Industrial Marketing Management
Author(s)
Debenedetti Alain, Philippe Déborah, Chaney Damien, Humphreys Ashlee
ISSN
0019-8501
Publication state
In Press
Language
english
Keywords
Marketing
Create date
18/02/2020 23:41
Last modification date
19/02/2020 7:19
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