Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry

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Serval ID
serval:BIB_4ACB90D3BDC0
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
Journal
Industrial Marketing Management
Author(s)
Debenedetti Alain, Philippe Déborah, Chaney Damien, Humphreys Ashlee
ISSN
0019-8501
Publication state
Published
Issued date
01/01/2021
Volume
92
Pages
332-343
Language
english
Keywords
Marketing
Create date
18/02/2020 23:41
Last modification date
07/10/2021 6:39
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