Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal

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Serval ID
serval:BIB_44254A5CF42E
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Abstract (Abstract): shot summary in a article that contain essentials elements presented during a scientific conference, lecture or from a poster.
Collection
Publications
Institution
UNIL/CHUV
Title
Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal
Title of the conference
Proceedings of the Society for Consumer Psychology 2008 Winter Conference
Author(s)
Sprott D. E., Czellar S., Spangenberg E., Raska D.
Publisher
Society for Consumer Psychology (SCP)
Address
New Orleans (LA), USA
Publication state
Published
Issued date
02/2008
Peer-reviewed
Oui
Pages
243-245
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_44254A5CF42E
Create date
19/11/2010 15:21
Last modification date
20/08/2019 13:48
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