Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising

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Serval ID
serval:BIB_36A000A9AA50
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Is Honesty the Best Policy? The Persuasive Impact of Disclosure and Body-Image Idealization in Digitally Manipulated Advertising
Title of the conference
18th Annual International Conference Promoting Business Ethics, St. John's University, New York
Author(s)
Semaan R., Kocher B., Gould S. J.
Address
New York, NY, USA
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Language
english
Create date
04/02/2013 16:52
Last modification date
20/08/2019 14:24
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