When Materialistic and Sustainable Values Collide: Strategies for Static and Dynamic Goal Management

Details

Serval ID
serval:BIB_2F2592E5C295
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
When Materialistic and Sustainable Values Collide: Strategies for Static and Dynamic Goal Management
Title of the conference
Proceedings of the AMA Winter Educators Conference 2013
Author(s)
Furchheim P., Jahn S., Zanger C.
ISBN
978-9944-380-10-2
ISSN-L
1054-0806
Publication state
Published
Issued date
2013
Peer-reviewed
Oui
Volume
24
Pages
262
Language
english
Abstract
The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers alike for some time. The present paper aims to shed light on the question how individuals who hold both sustainability-oriented values and materialistic values cope with those arising conflicts. Drawing on goal-systems theory, we discuss varying coping strategies, such as balancing both conflicting goals vs. highlighting one of them. More importantly, we propose that coping strategies may span multiple consumption situations, with people choosing to engage in sequential goal pursuit rather than making compromise choices.
Keywords
materialism, prosocial behavior, green consumption, value conflict, coping strategies, multifinal means, goal pursuit
Create date
19/05/2015 12:47
Last modification date
20/08/2019 13:13
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