Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research

Details

Serval ID
serval:BIB_0A3291B7996D
Type
Article: article from journal or magazin.
Collection
Publications
Title
Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research
Journal
Journal of World Business
Author(s)
Usunier  Jean-Claude
Publication state
Published
Issued date
07/2011
Peer-reviewed
Oui
Volume
2011, volume 46
Number
3
Pages
314-319
Language
english
Abstract
Most cross-cultural management studies are based on US research instruments. Sophisticated
translation procedures are applied to ensure that the target language wording is as near as possible
to the source language. This process often results in ignoring the emic meaning in the target context by
forcing source meaning into that context. This paper investigates the use of language as a cultural
informant to generate insights into shared or specific facets of meaning. Illustrations from the cross-cultural management
literature show that divergence in meaning can be assessed by adopting a cultural
and political approach to translation rather than a mechanical one.
Keywords
Cross-cultural equivalence, Language, International business, Translation, Semantics
Create date
26/08/2010 10:04
Last modification date
21/08/2019 6:14
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