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2024-03-23T02:46:36Z
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How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments
Czellar
S.
author
Luna
D.
author
Voyer
B.
author
Schwob
A.
author
inproceedings
abstract
2008
Association for Consumer Research
Duluth, MN
NA-Advances in Consumer Research
Lee
A. Y.
editor
Soman
D.
editor
conference publication
35
997
eng
60_published
peer-reviewed