Exploitation, Exploration, and Ambidexterity from a Marketing Perspective: the Impact of Business Strategies

Details

Serval ID
serval:BIB_FFA421DFCFC3
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Exploitation, Exploration, and Ambidexterity from a Marketing Perspective: the Impact of Business Strategies
Title of the conference
American Marketing Association Winter Educators' Conference
Author(s)
Mühlmeier S., Morhart F. M., Tomczak T.
Address
Austin, Texas
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
Create date
09/09/2009 21:52
Last modification date
20/08/2019 16:29
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