Exploitation, Exploration, and Ambidexterity from a Marketing Perspective: the Impact of Business Strategies
Details
Serval ID
serval:BIB_FFA421DFCFC3
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Exploitation, Exploration, and Ambidexterity from a Marketing Perspective: the Impact of Business Strategies
Title of the conference
American Marketing Association Winter Educators' Conference
Address
Austin, Texas
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
Create date
09/09/2009 21:52
Last modification date
20/08/2019 16:29