Talk to your customers: Are newsletters and consumer magazines really efficient?

Details

Serval ID
serval:BIB_F5BF641B7D9E
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Talk to your customers: Are newsletters and consumer magazines really efficient?
Author(s)
Florès L., Müller B., Agrebi M., Chandon J.-L.
Institution details
Faculty of Business and Economics - IRM, University of Lausanne
Issued date
2007
Number
n°0713
Language
english
Create date
05/06/2008 13:05
Last modification date
20/08/2019 16:22
Usage data