Creativity chains and playing in the crossfire on the video‐sharing site YouTube

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Serval ID
serval:BIB_E95BCF04E72F
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Creativity chains and playing in the crossfire on the video‐sharing site YouTube
Journal
Journal of Research in Interactive Marketing
Author(s)
Boulaire Christèle, Hervet Guillaume, Graf Raoul
ISSN
2040-7122
Publication state
Published
Issued date
04/06/2010
Volume
4
Number
2
Pages
111-141
Language
english
Keywords
Marketing
DOI
10.1108/17505931011051669
Create date
27/08/2021 8:18
Last modification date
27/08/2021 8:18
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