4 essays on e-marketing : an in-depth understanding of online consumer behavior

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Serval ID
serval:BIB_BB7B4394854B
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
UNIL/CHUV
Title
4 essays on e-marketing : an in-depth understanding of online consumer behavior
Author(s)
Diren M.
Director(s)
Usunier  J.-C.
Institution details
Université de Lausanne, Faculté des hautes études commerciales
Address
Faculté des hautes études commerciales (HEC)Université de LausanneUNIL - DorignyInternef - bureau 317CH-1015 LausanneSUISSE
Publication state
Accepted
Issued date
2013
Language
english
Number of pages
230
OAI-PMH
oai:serval.unil.ch:BIB_BB7B4394854B
Create date
14/11/2013 13:37
Last modification date
20/08/2019 16:29
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