Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable

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Serval ID
serval:BIB_B3B4B25CCCFF
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable
Title of the conference
Proceedings of the 33rd European Marketing Academy Conference
Author(s)
Dubois B., Laurent G., Czellar S.
Publisher
European Marketing Academy
Address
Murcia, Spain
Publication state
Published
Issued date
05/2004
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_B3B4B25CCCFF
Create date
09/12/2010 17:17
Last modification date
20/08/2019 16:22
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