Key Account Management Programs: Do they Really Generate Superior Relationship Quality

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Serval ID
serval:BIB_A927F7C535AB
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Key Account Management Programs: Do they Really Generate Superior Relationship Quality
Title of the conference
Proceedings of the "New Priorities and Challenges for Business-to-Business Marketers" - Harvard Business School, Cambridge, MA
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2004
Peer-reviewed
Oui
Create date
19/11/2007 11:44
Last modification date
20/08/2019 16:13
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