Are Key-Account-Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions

Details

Serval ID
serval:BIB_A0C197372F53
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Title
Are Key-Account-Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions
Title of the conference
Proceedings of the 19th Annual IMP Conference - Univ. Lugano, September 4-6, 2003
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2003
Peer-reviewed
Oui
Language
english
Publisher's website
Create date
19/11/2007 10:42
Last modification date
20/08/2019 15:06
Usage data