The homogeneity of brand personality perceptions

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Serval ID
serval:BIB_9906A6EFA56A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The homogeneity of brand personality perceptions
Title of the conference
37th EMAC - European Marketing Academy Conference, Brighton, May 27-30, 2008
Author(s)
Ivens B.S., Güse K.
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_9906A6EFA56A
Create date
21/08/2009 16:43
Last modification date
20/08/2019 16:00
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