According to a piece for the Columbia Journalism Review, the media format which generated most engagement on Breitbart’s Facebook page is the image-meme. Hence, it is essential to consider not just how fake news pages but also other kinds of viral content genres such as memes participate in political agenda setting, political processes and political culture. This section provides a set of approaches to investigate political memes. We focus on memes that take political topics, actors and events as their object. The case study used to illustrate these approaches is alt-right and pro-Trump memetic activity on Facebook around the 2016 US presidential election. We shall use the term "memetic activity" in this section to designate the multiple ways in which users act around memes online, including circulating, imitating and transforming them. The first recipe focuses on how to identify and map meme spaces on Facebook. The second recipe explores ways to investigate how Facebook users engage with political events through memetic activity.The third and final recipe provides a series of approaches for analysing the content of memes.