The Impact of Brand- Specific Transformational Leadership on Brand-Building Behaviors of Front-Line Service Employees
Details
Serval ID
serval:BIB_8E022BA34CF8
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
The Impact of Brand- Specific Transformational Leadership on Brand-Building Behaviors of Front-Line Service Employees
Title of the conference
European Marketing Academy Conference
Address
Reykjavik, Iceland
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Language
english
Create date
09/09/2009 22:52
Last modification date
20/08/2019 15:51