Navigation experience on a brand's website and the consequences on brand image

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Serval ID
serval:BIB_83BA73F983FD
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Navigation experience on a brand's website and the consequences on brand image
Title of the conference
The Thought Leaders International Conference on Brand Management
Author(s)
Müller B.
Organization
University of Birmingham
Publication state
Published
Issued date
2006
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_83BA73F983FD
Create date
19/11/2007 11:37
Last modification date
20/08/2019 15:43
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