Marketingressourcen und -fähigkeiten: Ein State-of-the-Art Review der empirischen Forschung
Details
Serval ID
serval:BIB_831DC92536A2
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Marketingressourcen und -fähigkeiten: Ein State-of-the-Art Review der empirischen Forschung
Institution details
Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg
Issued date
2005
Number
130
Genre
Arbeitspapier
Create date
15/05/2008 13:16
Last modification date
20/08/2019 15:43
Usage data
