When a Relationship is "Transactionalized": The Introduction of Reverse Auctions in a Key Account Relationship

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Serval ID
serval:BIB_660B78FD3286
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
When a Relationship is "Transactionalized": The Introduction of Reverse Auctions in a Key Account Relationship
Title of the conference
Proceedings of the 21st Annual IMP Conference - Rotterdam, September 1-3, 2005
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2005
Peer-reviewed
Oui
Publisher's website
http://www.impgroup.org
Create date
19/11/2007 11:30
Last modification date
20/08/2019 15:21
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