Goals are mental representations of internal states that guide behavior (Gollowitzer & Moskovitz, 1996). Most adults describe goals in the work and family domain as especially important. At the same time, traditional socialization patterns assign the family role predominantly to women's and the work role predominantly to men's responsibility (e.g., Gutek, Searle, & Klepa, 1991) and might act as a gender-specific normative standard for women and men's work and family goals. Thus, family and work goals may have different impacts on women's and men's well-being (i.e., relationship satisfaction and life satisfaction). Specifically, we hypothesize that important family goals have stronger impact on women's well-being, whereas important work goals have stronger impact on men's well-being. Furthermore, as in couples' work and family goals are closely interrelated, own work and family goals might also have an influence on the spouse's well-being. We investigated a sample of 112 couples with children. With respect to relationship satisfaction, results show that as predicted, husbands are more satisfied with their relationship when wives assign high importance to family goals. But not as predicted, both, wives and husbands are more satisfied with their relationship when husbands assign high importance to their family goals, too. With respect to life satisfaction, husbands' life satisfaction is influenced by work and family goals in a manner that is highly consistent with traditional socialization patterns. That is, they are more satisfied with life if they assign high importance to their own work goals, and if their wives assign high importance to their family goals. In contrast, wives' life satisfaction is uninfluenced by their work and family goals. Results are discussed with regard to incomplete social change, i.e., the phenomenon that despite women's increasing labor force participation, the family role is still predominantly attributed to their responsibility.