Article: article from journal or magazin.
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
Luxuries, International marketing research, Latent-class segmentation, Mixture models
Web of science
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