Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Détails

ID Serval
serval:BIB_37549
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Périodique
Marketing Letters
Auteur(s)
Dubois B., Gilles L., Czellar S.
ISSN
0923-0645
Statut éditorial
Publié
Date de publication
2005
Peer-reviewed
Oui
Volume
16
Numéro
2
Pages
115-128
Langue
anglais
Résumé
This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.
Mots-clé
Luxuries, International marketing research, Latent-class segmentation, Mixture models
Web of science
Création de la notice
19/11/2007 11:12
Dernière modification de la notice
03/03/2018 16:04
Données d'usage