Personal Selling for Luxury Brands: The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions
Details
Serval ID
serval:BIB_27379AA235ED
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Personal Selling for Luxury Brands: The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions
Title of the book
Luxury Marketing: A Challenge for Theory and Practice
Publisher
Wiesbaden: Springer Gabler
ISBN
978-3-8449-4398-9
978-3-8349-4399-6 (eBook)
978-3-8349-4399-6 (eBook)
Publication state
Published
Issued date
2012
Editor
Wiedmann K.-P., Hennigs N.
Chapter
20
Pages
359-377
Language
english
Create date
02/09/2016 14:21
Last modification date
20/08/2019 13:06