Personal Selling for Luxury Brands: The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions

Details

Serval ID
serval:BIB_27379AA235ED
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Title
Personal Selling for Luxury Brands: The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions
Title of the book
Luxury Marketing: A Challenge for Theory and Practice
Author(s)
Wieseke  J., Mauer  M., Alavi  S.
Publisher
Wiesbaden: Springer Gabler
ISBN
978-3-8449-4398-9
978-3-8349-4399-6 (eBook)
Publication state
Published
Issued date
2012
Editor
Wiedmann  K.-P., Hennigs  N.
Chapter
20
Pages
359-377
Language
english
Create date
02/09/2016 14:21
Last modification date
20/08/2019 13:06
Usage data