Platform as a service the represents the goal of (PaaS) changing the way how software this solutions is drivers of paper is are produced, distributed, consumed, and priced. Due to the wide variety of approaches to PaaS and the absence of a formula that platforms, successful to identify customersâeuro? preferences on PaaS. An adaptive choice- based conjoint analysis has been performed and was answered by more than 260 participants. Based on the results, a prioritized list of customersâeuro? preferences for PaaS has been created. The results confirm that, of the survey in the short term, mainly technical aspects are critical to the adoption of PaaS.