The impact of affect on willingness-to-pay and desired-set-size

Détails

ID Serval
serval:BIB_EC8CFF5FB270
Type
Partie de livre
Sous-type
Chapitre: chapitre ou section
Collection
Publications
Institution
Titre
The impact of affect on willingness-to-pay and desired-set-size
Titre du livre
Progress in Brain Research
Auteur⸱e⸱s
Hafenbrädl ., Hoffrage U., White C.M.
Editeur
Elsevier
Lieu d'édition
Amsterdam, Netherlands
ISBN
9780444626042
ISSN
0079-6123
Statut éditorial
Publié
Date de publication
2013
Editeur⸱rice scientifique
Pammi C., Srinivasan N.
Volume
202
Série
Progress in Brain Research
Numéro de chapitre
2
Pages
21-35
Langue
anglais
Résumé
What role does affect play in economic decision making? Previous research showed that the number of items had a linear effect on the willingness-to-pay for those items when participants were computationally primed, whereas participants' willingness-to-pay was insensitive to the amount when they were affectively primed. We extend this research by also studying the impact of affect on nonmonetary costs of waiting for items to be displayed and of screening them in a computer task. We assessed these costs by asking participants how many items they desired to see before making their selection. In our experiment, the effect of priming on desired-set-size was even larger than on willingness-to-pay, which can be explained by the fact that the nonmonetary costs, waiting time, were real, whereas willingness-to-pay was hypothetical. Participants also reported their satisfaction with the choosing process and the chosen items; no linear or nonlinear relationship was found between the self-determined desired-set-size and satisfaction.
Mots-clé
Affect, Willingness-to-pay, Choice set size, Too-much-choice, Priming, Satisfaction, Cost-benefit analysis
Pubmed
Web of science
Création de la notice
07/12/2012 16:34
Dernière modification de la notice
20/08/2019 17:14
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