Spillovers of Prosocial Motivation: Evidence from an Intervention Study on Blood Donors

Détails

ID Serval
serval:BIB_E76BC4F17E31
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Spillovers of Prosocial Motivation: Evidence from an Intervention Study on Blood Donors
Périodique
Journal of Health Economics
Auteur⸱e⸱s
Bruhin Adrian, Goette Lorenz, Haenni Simon, Jiang Lingqing
ISSN
0167-6296
Statut éditorial
Publié
Date de publication
01/03/2020
Peer-reviewed
Oui
Volume
70
Pages
102244
Langue
anglais
Résumé
Blood donations are increasingly important for medical procedures, while meeting demand is challenging. This paper studies the role of spillovers arising from social interactions in the context of voluntary blood donations. We analyze a large-scale intervention among pairs of blood donors who live at the same street address. A quasi-random phone call provides the instrument for identifying the extent to which the propensity to donate spills over within these pairs. Spillovers transmit 41% to 46% of the behavioral impulse from one donor to the peer. This creates a significant social multiplier, ranging between 1.7 and 1.85. There is no evidence that these spillovers lead to intertemporal substitution. Taken together, our findings indicate that policy interventions have a substantially larger effect when targeted towards pairs instead of isolated individuals.
Mots-clé
Voluntary blood donation, Social interaction, Bivariate probit
Création de la notice
28/10/2019 14:12
Dernière modification de la notice
22/01/2021 7:24
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