162 Swiss employees were surveyed to assess knowledge of and attitudes toward different types of affirmative action programs (AAPs) for women. Findings show that knowledge of AAPs was limited and AAPs were most frequently associated with child care measures. Attitudes toward opportunity enhancement programs, especially toward child care, were more positive than toward preferential selection and positive discriminatory programs. Women held more positive attitudes toward AAPs. However, for some attitudes, gender differences were entirely mediated by symbolic prejudice toward working women. Independently of gender, symbolic prejudice was a key predictor of all attitudes. Measures of self-view (self-esteem and gender self-concept) were largely unrelated to attitudes toward AAPs. Implications for research and organizations are discussed.