One-Reason Decision Making

Détails

ID Serval
serval:BIB_DD3D517C0819
Type
Partie de livre
Sous-type
Chapitre: chapitre ou section
Collection
Publications
Institution
Titre
One-Reason Decision Making
Titre du livre
Handbook of Experimental Economics Results
Auteur(s)
Gigerenzer G., Martignon L., Hoffrage U., Rieskamp J., Czerlinski J., Goldstein D.
Editeur
North Holland/Elsevier Press
Lieu d'édition
Amsterdam, Netherlands
ISBN
978-0-444-82642-8
Statut éditorial
Publié
Date de publication
2008
Editeur scientifique
Plott C. R., Smith V. L.
Volume
1
Pages
1004-1017
Langue
anglais
Résumé
"One-reason decision making" is a label for a class of fast and frugal heuristics that base decisions on only one reason. These heuristics do not attempt to optimally fit parameters to a given environment; rather, they have simple structural features and "bet" that the environment will fit them. By not attempting to optimize, these heuristics can save time and computations, and demand only little knowledge concerning a situation. Models of one-reason decision making have been designed for various tasks, including choice, numerical estimation, and classification. This chapter focuses on two of these heuristics, "Take The Best" and Minimalist, and compare their performance with that of standard statistical strategies that weigh and combine many reasons, such as multiple regression. Contrary to common intuition, more reasons are not always better.
Création de la notice
24/02/2009 14:34
Dernière modification de la notice
20/08/2019 16:02
Données d'usage