Firms, Breach of Norms, and Reputation Damage

Détails

ID Serval
serval:BIB_DB45C40E8394
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Firms, Breach of Norms, and Reputation Damage
Périodique
Business & Society
Auteur(s)
Breitinger D., Bonardi J.-P.
ISSN
0007-6503
1552-4205
Statut éditorial
Publié
Date de publication
2019
Peer-reviewed
Oui
Volume
58
Numéro
6
Pages
1143-1176
Langue
anglais
Résumé
A large body of literature looks at how firms develop and maintain their reputation. Little is known, however, about factors leading to a damaged corporate reputation. In this article, the authors compare two sets of predictors of reputational damage following a reported breach of norms: the characteristics of the breach and the characteristics of the actor reporting the breach. Theoretically, the authors argue that the latter is likely to prevail over the former. The authors test this proposition in the highly normative context of corporate social responsibility (CSR). Building on a global data set of over 8,600 CSR-related norm breaches, directed against 451 firms on the Fortune ranking reputation over the 2006-2009 period, the authors find empirical support for the idea that reputation damage is not really driven by the severity and novelty of the allegation, but by the type of source reporting the issue as well as the credibility of this source. Hence, these results lend some support to a socially constructed view of reputational damage, in which being portrayed by prominent actors as deviating from the norm is more important than the actual deviation from the goal of the norm itself.
Mots-clé
corporate reputation, corporate social responsibility, reputational damage
Création de la notice
07/02/2017 13:19
Dernière modification de la notice
20/08/2019 16:00
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