Choice deferral can arise from absolute evaluation or relative comparison
Détails
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Accès restreint UNIL
Etat: Public
Version: de l'auteur⸱e
Accès restreint UNIL
Etat: Public
Version: de l'auteur⸱e
ID Serval
serval:BIB_CCB6ACFBBDF0
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Choice deferral can arise from absolute evaluation or relative comparison
Périodique
Journal of Experimental Psychology: Applied
ISSN
1076-898X
Statut éditorial
Publié
Date de publication
06/2015
Peer-reviewed
Oui
Volume
21
Numéro
2
Pages
140-157
Langue
anglais
Résumé
When choosing among several options, people may defer choice for either of 2 reasons: because none of the options is good enough or because there is uncertainty regarding which is the best. These reasons form the basis of the 2-stage, 2-threshold (2S2T) framework, which posits that a different kind of processing corresponds to these 2 reasons for choice deferral: absolute evaluations and relative comparisons, respectively. Three experiments are reported in which each type of processing was triggered in different conditions either via different payoff structures or different degrees of attribute knowledge. The effects of the 3 main independent variables (the size of the choice set, the utility of the best option, and the number of competitive options) differed depending on the payoff structure or attribute knowledge conditions in ways predicted by the 2S2T framework. Implications for consumer decision making, marketing, and eyewitness identification are discussed.
Mots-clé
choice deferral, consumer decision making, uncertainty, choice set size, eyewitness identification
Web of science
Création de la notice
01/04/2016 16:01
Dernière modification de la notice
20/08/2019 15:47