Tailored negativity. Campaign consultants, candidate personality, and attack politics

Détails

Ressource 1Télécharger: Nai_etal_2022_SPSR.pdf (511.23 [Ko])
Etat: Public
Version: Final published version
Licence: Non spécifiée
ID Serval
serval:BIB_CBE5DABFD036
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Tailored negativity. Campaign consultants, candidate personality, and attack politics
Périodique
Swiss Political Science Review
Auteur⸱e⸱s
Nai Alessandro, Tresch Anke, Maier Jürgen
ISSN
1424-7755
1662-6370
Statut éditorial
Publié
Date de publication
17/05/2022
Peer-reviewed
Oui
Volume
28
Numéro
2
Pages
338-360
Langue
anglais
Résumé
To what extent are negative election campaigns “tailored” to the personality of the candidates? And with what electoral consequences? In this article we tackle these questions by focusing on the 2019 Swiss federal election. We estimate the presence of negativity as a function of the personality profile of competing candidates (Big Five) and the presence of professional consultants. Analyses based on data from a candidate survey (Selects 2019) suggest that campaign consultants are likely to take stock of the character of their candidate, and tailor the content of their campaigns accordingly - more aggressive for more energetic candidates (higher plasticity) and for less stable candidates (lower stability). These results, we argue, support our central claim that the role of consultants is to provide the most adequate campaign for the candidate they are promoting (“tailoring hypothesis”). We fail however to find any convincing evidence that such tailoring is electorally successful.
Mots-clé
elections, Switzerland, consultants, negative campaigning, personality traits
Open Access
Oui
Création de la notice
17/05/2022 15:26
Dernière modification de la notice
07/07/2022 6:35
Données d'usage