Effect of charismatic signaling in social media settings: Evidence from TED and Twitter

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Etat: Public
Version: de l'auteur⸱e
Licence: Non spécifiée
ID Serval
serval:BIB_C9BAE1F2FED1
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Effect of charismatic signaling in social media settings: Evidence from TED and Twitter
Périodique
The Leadership Quarterly
Auteur⸱e⸱s
Tur Benjamin, Harstad Jennifer, Antonakis John
ISSN
1048-9843
Statut éditorial
Publié
Date de publication
01/10/2022
Peer-reviewed
Oui
Volume
33
Numéro
5
Pages
101476
Langue
anglais
Résumé
Informal leaders in social media currently characterize a large part of political and economic communication on various challenges societies face, whether localized or transborder (e.g., COVID-19 pandemic, global warming). Scholars have theorized that charismatic signaling is effective in informal leadership settings; yet empirical evidence remains scarce in understanding a ubiquitous phenomenon that marks our times and plays an important role in shaping public opinion. In this article, we used two unique data sets extracted from social media to investigate the success of charisma for informal leaders, leaders who signal their beliefs and preferences to others but having no formal authority over them. Social media offers us a standardized medium as well as a natural environment to test our predictions. Using a sample of TED talks and tweets, we coded for objective markers of charisma and found that using more verbal charismatic signals predicted (a) higher views for TED talks as well as higher ratings for the extent to which the talk was found to be inspiring—beyond attractiveness and nonverbal behavior—and (b) more retweets. We discuss the implications of such results for both theory and practice in the media age.
Mots-clé
Organizational Behavior and Human Resource Management, Sociology and Political Science, Applied Psychology, Business and International Management
Open Access
Oui
Financement(s)
Fonds national suisse / 100018_169793
Création de la notice
26/10/2020 22:51
Dernière modification de la notice
27/02/2023 7:47
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