What Makes People Evaluate Differently and Purchase Original Goods, Counterfeits and Imitations in the Luxury Industry? An Investigation of a Personal Variable and Hindering Conditions
Détails
ID Serval
serval:BIB_C29EF4A388CE
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Institution
Titre
What Makes People Evaluate Differently and Purchase Original Goods, Counterfeits and Imitations in the Luxury Industry? An Investigation of a Personal Variable and Hindering Conditions
Titre de la conférence
36th European Marketing Academy Conference
Organisation
European Marketing Academy
Adresse
Reykjavik, Iceland
Statut éditorial
Publié
Date de publication
2007
Peer-reviewed
Oui
Langue
anglais
Résumé
This research investigates how consumers evaluate original goods, counterfeits and imitations in the luxury industry. Consumer attitude toward brand imitations and counterfeits has a great impact on brand management decisions and has been recognized as an important stream of research by practitioners as well as researchers (Keller, 1998). Results suggest that an individual's conformity level moderates his attitude toward three types of products (originals, counterfeits and imitations). In addition, factors hindering the consumption of counterfeits and imitations are investigated.
Mots-clé
Luxury goods, Counterfeits, Imitations, Conformity
Création de la notice
19/11/2007 10:47
Dernière modification de la notice
20/08/2019 15:37
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